It takes a village to raise a child, and our Maasai mamas at Sidai Designs know this all too well. In a Maasai village, the task of raising children falls onto the women, which they approach as a team and with great pride - being a mother is one of the most precious gifts to a Maasai woman, as it is mothers around the world. If one woman is struggling, the others do extra chores or contribute more money to help her. As Maasai women get older and their co-wives start to pass away, they are often left as the sole providers of up to 15 dependants or more. One might say that instead of a village raising the children, one woman is sometimes raising the village alone.
In light of the COVID-19 crisis, many of our Maasai mamas are currently not able to make an income to support their villages or provide for their children. This could be due to various reasons - maybe her main sources of income (additional to Sidai) require her to be in town, and now that she has left for the safety and isolation of her far away village, being in town is no longer possible. Or perhaps she is not able to bead with Sidai right now because of the lack of work in these uncertain times, particularly with so many wholesale order cancelations (among other challenges).
This Mama’s Day, we are asking our followers to be the village that supports Maasai women to provide for their children. We are asking you to take the burden of survival off her shoulders, just for a week or a month, if you can. We are giving you the chance to lighten a Maasai mama’s load, allowing her to support her family a little bit better next week than she could this week.